What GaryVee Got Wrong: Don't Whore Out Your Hobby
Stories, Opinion Justin Gabriel Stories, Opinion Justin Gabriel

What GaryVee Got Wrong: Don't Whore Out Your Hobby

When you whore out your hobby, you stop being a maker and start being a marketer. Marketers are the worst. Trust me. I’ve been one since 2014, starting in content and SEO and graduating into the rest of it: ads, email, social, the whole digital buffet. Marketers ruined the telephone with telemarketing. They ruined email with email marketing, roads with billboards, and television and social media with ads. The list goes on. I know the playbook because I’ve run it many times, and even added to a few chapters.

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Analog Joy: Rediscovering Life Through My BMW E36
BMW, Opinion Justin Gabriel BMW, Opinion Justin Gabriel

Analog Joy: Rediscovering Life Through My BMW E36

Can you imagine what it’d be like to drive this in 1998? It was a year insignificant to most, but I was only 8 years old then. And it was the year my mom passed. I mention that because…well, I’m not sure. Maybe because it serves as a reminder that our existence is temporary and if I didn’t go for a drive today, I might not be here to go for a drive tomorrow. Morbid, but a fact of life.

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